How To Recognize Counterfeit Makeup? – Little is known, but the cosmetics sector is one of the most affected by counterfeiting. How are these fraudulent products marketed, and how to recognize them and avoid being deceived?
How to recognize a counterfeit beauty product?
What should sales channels favoured to avoid counterfeiting?
And the dupes in all this?
According to seizures made by customs in 2021, among the 9.1 million counterfeit items, personal care products came first, ahead of games, toys, sporting goods and clothing, with more than 1.7 million products seized. An increase of +482% compared to the previous year, driven by the boom in e-commerce during the Covid-19 pandemic.
Recognize Counterfeit Makeup
Recognize Counterfeit Makeup – At the heart of the category of counterfeit body care products, perfumes and cosmetics are the products that have seized the most. It is an excellent favourite of fakes and imitations (so-called dupes ): the makeup palette. The scourge of trendy brands, like Anastasia Beverly Hills, Huda Beauty, Kylie Cosmetics, Urban Decay or Morphe, see thousands of counterfeits of their products flooding the Internet.
This is an actual shortfall for brands that are reluctant to communicate on this thorny problem. In 2019, the EUIPO (European Union Intellectual Property Office) that approximately 10.6% of sales in the cosmetics and personal care sector (7 billion euros) each year in the European Union due to counterfeit products. In France, this figure is 9.3% or 1.2 billion euros of loss of earnings each year.
But it is, above all, a real problem for the safety of deceived consumers if the products contain toxic substances. ” An uncontrolled cosmetic product can dangerous for the skin and cause an allergy, no dermatological test carried out and no information on the allergens appearing on the packaging explains one within the FEBEA (Entreprises Not to mention that the manufacture of a counterfeit product can carried out by unskilled labour, without any respect for the most elementary rules of hygiene, using poor quality ingredients, even prohibited by the regulations.
How To Recognize A Counterfeit Beauty Product?
Him isn’t easy, and the brands must resort to detailed comparisons in certain particularly well-imitated cases. It is essential to be vigilant with the packaging and the place of purchase, and the price that should not seem fanciful. It is possible to spot a copy in stores by tracking down spelling errors on the packaging or by looking if the printing is of poor quality.
Finally, the smell and the colour can betray the deception of perfume. Another unmistakable sign: the perfumes are marketed in approved networks (perfumers. Selective department stores, etc.). If they are on the market on Sunday morning: distrust.
What Should Sales Channels Be Favored To Avoid Counterfeiting?
Lovers of online shopping should favour known networks or brand e-shops than social networks or second-hand sites.
“Manufacturers of particular products only authorize their authorized distributors to sell perfumes on the Internet if they respect their authorization criteria, indicates the FEBEA. For example, they must have a physical point of sale, and their Internet site must be of sufficient quality. Particularly in terms of advice. Therefore, selling on the Internet is a natural extension of in-store sales. To the benefit of the user who can thus choose where to make his purchase.”
To battle the scourge of counterfeiting. A charter in 2009 committed each signatory to set up concrete means to combat the sale of counterfeit products on the Internet, with better control of the products offered for sale on the Internet—signatory platforms.
This anti-counterfeiting system has extended to other e-commerce players in distributing counterfeit products on the Internet. Such as classified ad sites or intermediary players such as postal operators.
The goal: is to put in place new preventive measures to detect contaminated products.
The new Beauty entrepreneurs
counterfeits, more easily remove a counterfeit product from sale and better manage reports from consumers who are victims of counterfeiting on the Internet
And the dupes in all this?
These are skincare or makeup products that resemble a product from a well-known brand both in colour and texture. Although the packaging is very different from the original product. We cannot in this sense say that it is a “fake.”
The fact remains that these products are derivatives of counterfeiting. On the Internet, lists of dupes abound on unscrupulous blogs, but there is again mistrust. If the result seems close to the actual copied product, at least in terms of makeup, the dupes do not have the same composition as their model, which is sometimes the result of several years of R&D.